At Morpho Business Printing in Bentonville, we often receive phone calls and emails from Walmart vendors and Sam’s Club vendors and suppliers who are asking us do you guys print mockups or do you guys print prototypes samples or do you guys print poly bags to contain our product so we can show our buyer what our new product packaging will look like?
We always answer yes because that has been one of our specialties for helping sales teams sell to Walmart and Sam’s Club here in Bentonville, AR for 15 to 20 years. It’s very hard to present new packaging to your buyer if they don’t know what the packaging is like, in other words. If you bring them a printed. Graphic design of imagine if you will, this is what the boxing will look like, or this is what the packaging will look like, or this is what the bag will look like. That’s fine, but they want to see it and touch it and feel the box. And also they need to make sure that the box or the bag will fit on the shelf next to all the other products. In your category or next to the next to the competitive products. Because on a given shelf, a buyer has a very limited space that he or she is allocated and they have to make sure that everything will fit both horizontally, but also in terms of depth and also for height to the next shelf. And so having a 3D rendering. Or mock up or prototype is absolutely critical, especially when it comes to frozen and fresh and freezer type packaging because those are often in trays or in PDQ trays that require the bags to be stacked up. And so we make the bags and the boxes here. So that the buyer can see them in living color. That’s why so many vendors and suppliers depend and rely on Morpho Printing in Bentonville because we are the highest rated and most reviewed business printer in arkansas and walmart and sam’s refers business printing to us all the time
We recently received an inquiry from a major top 100 CPG vendor who asked us if we could produce 250 Poly bags for their frozen product we had a great conversation and we said yes, we can do that. And they were very, very surprised and very pleased. And so they gave us a very large order For those bags, we suggested to them that since their product was frozen that we simulate their product in the bag by using inert packaging, basically large flat pieces of foam core. Will simulate their product actually being in the bag. So we actually sealed the bag around the foam core pieces so that their finished bags could stack up in their trays and be placed in the freezer on display over the Walmart layout center here in Bentonville, AR. So when the buyer and the VP and the DMM and the GM did their walk through they can see the product sitting in the trays, in the freezer section, in the actual freezers and it looks sharp as can be. And they were so impressed. Now when the packaging is done or the walkthrough is done, the bags and corrugate will be recycled, but they don’t have to worry about having actual food spoilage sitting on the shelf.
When a product manager or graphic designer for a major CPG supplier or vendor calls us and sends us sends us their prototype files, we will often be asked by them to remove the dial line so the dial lines don’t print on the packaging. Or we may be adjusting the dial lines so that they will fit into a specific. The shelf size that their buyer has determined they have available. So we work with our clients, with our graphic design team and our packaging team to make whatever it is they need done to fit the package, fit the product, or fit the shelf per the buyer specifications.
It may seem a little bit silly to have a packaging prototype made and then the buyer views it and sees it and then they just throw it away. But keep in mind so many of these projects are worth $15 or $20 or $40 million worth of annual sales. So doing a very short run, small quantity, affordable packaging is not really a concern because it’s a necessary part of the sales process and selling to Walmart and Sam’s in the CPG world.
When considering how to do packaging for CPG whether that be a corrugate mockup or a Poly bag or a zip lock bag or any other sort of freezer bag that’s necessary for managing food in the freezer section. We can print those and assemble those and make those ready to go to the Walmart layout center or to the buyer within one to two days of your order. We will hand deliver them to the layout center and And we will hand deliver them for you to your buyer and we will give you a proof of delivery and do this for you without you ever having to be in Bentonville or Northwest Arkansas. That’s because we are the highest rated and most reviewed business printer in Arkansas and we are the highest rated and most reviewed business printer. In Bentonville and we are the business printer Bentonville. That will make you look good and help you sell more product and make sure that you are able to sell as many millions of units as necessary to your buyer and your merchant. Morpho Printing Bentonville printer can be reached at 479-254-8525 or on the web at www.morphoprinting.com